Infancia en la sociedad de consumo: subjetivación, control y resistencia ética

Abstract

In this paper we are interested in reflecting on the power relations that are woven and deployed in the consumer society as a macrostructure or world system (Wallerstein, 2005), that is, to understand the configuration of the current society as a mega supermarket where, as Marx (1975) already explained, everything is bought and everything is sold. In the structuring of said society of consumption, different ways of objectification or concretion are necessary. Therefore, we start from the consideration of shopping centers as mesostructures of the world system of global consumption, given that these centers operate as dynamizers of consumer lives (Bauman, 2007). Inside these shopping centers there are different areas of sale and consumption (clothing, movies, games, art workshops, ice cream, food, stationery, technology, green or outdoors) that operate as microstructures of the consumer device.