Mejía Torres, Marco AntonioZapata Cano, Yenny Natalia2018-11-012018-11-012017http://hdl.handle.net/10567/2090Communication is fundamental to any organization or institution because without it interaction could not be possible between its members and, consequently, the need to relate internally and externally, share views, ideas and targets could be skipped. The requirement of communicate, transmit and disseminate must be satisfied in a planned way, it has to identify its environment and analyze the circumstances that can influence the process. Planning, scheduling, execution and control are the essential pillars supporting a communications plan. This is the reason why its implementation must be an detailed activity able to establish a strategy and a methodology of communication and able to be used as guidelines for action to reach the goals proposed at the beginning of its realization. The project designed by Corpozuleta called La Conversación del Miércoles has a significant work in the city and its annual programming cycles need a communications plan in order to perform better the next year and that is the target of this thesis.esAcceso abiertoCorporación Universitaria LasallistaComunicación y PeriodismoComunicación organizacionalCorporación Estanislao ZuletaThesis