Acosta Quiroz, Lina MaríaBedoya Suárez, Sara2016-10-292016-10-292014http://hdl.handle.net/10567/1646The development of the next degree work provides a contextualization of the work was completed as an intern for six months in the company Línea Directa S.A., during which time several internal publications about hot topics in the program were performed El Gancho, which was launched in September and will continue in the company every month to bring the partners Línea Directa S.A. fashion with passion, this phrase being part of the vision of the company. The Information Technology and Communication have become indispensable for business communication. ICTs offer various media to a company to engage their people either in the transformation, awareness, management or storage of various types of data, with the aim of producing information and communication. Línea Directa S.A. using different means of internal communication to apprise his colleagues about the different activities taking place within the company, besides offering different learning spaces that involve much further with the ideology of the organization, and of course with its strategic commitments. Sensitization through El Gancho program seeks to integrate employees in the subject of fashion, as one of the main reasons for vibrating the rationale of the company, being the fashion passion and love that transforms. With reference to the above, El Gancho is a communications strategy help employees to find harmony for the conduct of its work within the company, ie, his being with others and their environment, to discover, organize, formalize and update the internal culture that shaped the identity of an organization.esAcceso abiertoCorporación Universitaria LasallistaComunicación y PeriodismoComunicación organizacionalLínea Directa S.A.El Gancho: moda que apasiona programa de sensibilización en moda para los colaboradores de Línea Directa S.A.Thesis