Gaviria Cuartas, César AugustoLeón Arias, WilferHuertas, Pablo Andrés2015-02-162015-02-1620141794-4449http://hdl.handle.net/10567/1239A theoretical justification of discussion groups is made, as it is the method chosen to make research about radio audiences in the north and the center of Medellín between 2011 and 2013. Basically, some reflections of Jesús Ibañez about the potential of discussion groups in social sciences are re-taken, along wi th the ideas of Hans-Georg Gadamer about the conversation as a main element to understand social realities and about the phenomenological character of discussion groups.esCorporación Universitaria LasallistaRadioRadio - AntioquiaArticle