Cardona Gallo, Margarita María2012-04-302012-04-3020061909-0455http://hdl.handle.net/10567/226There is a different way to produce the goods our society requires or not, by the efficient use of natural resources without waste remains that threat biodiversity and human health, and generating added value from an adequate environmental management. This alternative way to make goods is done by the use of new techniques of waste management, like, for instance, minimization. For this objective, it is necessary to adopt organizational and operative measurements which allow a diminution of waste and remains from industries to feasible levels, under economical and technical terms. The benefits obtained are not only for environment, they also allow the increase of quality of the products saving resources and improving the enterprise’s utilities. This represents a competitive advantage, due to the development of more environmentally amicable products, as a new marketing strategy.esMinimización de residuosCorporación Universitaria LasallistaResiduos industrialesGestión ambiental empresarialGestión ambientalÁrea Metropolitana del Valle de AburráArticle