Acosta Quiroz, Lina María2013-10-222013-10-222013-10-222256-3911http://hdl.handle.net/10567/1002Reflecting and propitiate an analysis about the process of communications in our times has become an inescapable task, given the fact that the human power of socially communicating has nowadays a global influence with deep consequences for individuals. Therefore, the media and of course the communication professionals, must understand the great resource they have in their hands, assuming it as a social task with massive consequences for the society and for the subjects. Reflecting about the role of communication from the point of view of human beings must generate a critic to build the real meaning of mass media in current times.esCorporación Universitaria LasallistaFacultad de Ciencias Sociales y EducaciónComunicaciónMedios de comunicaciónComunicación socialComunicación - EnsayosArticle