Posada Bernal, Rodrigo2012-08-212012-08-212012-08-212256-3342http://hdl.handle.net/10567/640Choice making in agricultural and livestock sectors is a process that starts with the identification of the problem and finishes when an adequate alternative is established. For that purpose, several qualitative and quantitative tools are available, and they allow a rational election. The case of Fertilizer S.A. is presented as an example. It is a company devoted to produce liquid fertilizer fort plants. A quantitative model for taking decisions is applied, evidencing the possibility of optimizing the scarce resources that participate in any production process, especially in those of the agricultural and livestock sectors, in which inputs are expensive and profitability rates are narrow.esCorporación Universitaria LasallistaFacultad de Ciencias Administrativas y AgropecuariasToma de decisionesFertilizer S.AIndustria agrícolaAdministraciónArticle