Ramírez Cortés, Juan Pablo2012-05-042012-05-0420041794-4449http://hdl.handle.net/10567/230The process of constructing messages and giving them logical senses in the context of the virtuality and electronic media requires, at least, an initial theoretical reflection. Cybermedia became, in a very short time, novel alternatives with enough appealing power to fulfill the imagination and the informative desires of a new generation of people, whose basic characteristics are the level of response and their pressure on the traditional mass media. To act consequently and to preserve the professionalism of the communication in new cybermedia environments are the task proposed in this document.esComunicaciónCorporación Universitaria LasallistaÁrea Metropolitana del Valle de AburráCibermediosCiberculturaComunidad virtualInternetTecnologías de la Información y la Comunicación (TIC)Article