Schmidt, PauloSilva, Renato2012-05-182012-05-1820051794-4449http://hdl.handle.net/10567/335The present article approaches the institutional mission, under the scope of the private institutions devoted to higher education in Brazil, and their importance as strategic tools. The main objectives of an institution are expressed by its mission, therefore it is where the managers must look for the basis of their actions, in order that the organization they rule can firmly endure in a highly competitive market. The article presents a model of management by objectives under a focus given by some approaches from the Balanced Scorecard. In the proposed model -the shared mission- we look at the areas, (departments/ collaborators) the responsibility and the monitoring of the indexes and goals of the objectives corresponding to each one. The real understanding of the mission by the direction board, and the commitment of the employees, are an essential element for its accomplishment.esCorporación Universitaria LasallistaEducación superiorEducación superior - BrasilCuadro de mando integral (balanced scorecard)Instituciones de educación superior (IES)Misión institucionalModelo de gestión por objetivosArticle