Acevedo González, Gabriel Antonio2018-09-032018-09-032017Revista Journal of Agriculture and Animal Sciences Vol. 6 N. 12256-3342http://hdl.handle.net/10567/2056Introduction. For peasants, consultants, institutions and government, it is clear that small producers have scarce probability of success when they try to sell their products individually in the market, so they have to be associated. Objective. Was to characterize the associations of agricultural producers in the eastern region of Antioquia and analyze the marketing impact. Material and methods. Associations of agricultural producers where evaluated in 16 towns of the eastern region of Antioquia, with the support of UMATAs and Agricultural and Environmental Secretaries. Results and conclusions. Was found that in the studied zone there sparse associations with a commercial project and with low quantities of sales. Therefore, those associations are not financially sustainable. Additionally, the causes of the limited associative development were known, especially with marketing goals. Moreover, factors of success and failure of the associations were identified; this information will give guidelines for future associative ventures. Results suggest creating an associative marketing system, inclusive, with regional scope and high volume operations, that make it sustainableesCorporación Universitaria LasallistaFacultad de Ciencias Administrativas y AgropecuariasSector agrario - AntioquiaSector solidario - AntioquiaComercializaciónGrupos asociativosEmprendimientoCampesinosArticle