Castellano Caridad, MaríaVirviescas Peña, JohnCastro Blanco, ElíasAlvarino Cruz, CésarPinzón Franco, BorisGutiérrez Echeverría, Rocío2017-07-252017-07-2520171794-4449http://hdl.handle.net/10567/1829Historically, there is evidence of the existence of several controversies among individuals and social groups due to the presence of different ways of thinking, feeling, and expressing their feelings either in politics, in the universities, in the companies or in institutions. There are data about several Colombian newspapers that affirm that the armed conflict in Colombia has left about seven million victims; a shared responsibility of FARC, paramilitary groups, and the Colombian state. Objective. For this reason, the research was intended to analyze the resolution of conflicts in order to promote a peace culture through the intervention of alternate communication media. Its theoretical basis is supported by Fisas (2011), Berganza and Ruiz (2005), and Bello (2008), among others. Materials and methods. Explanatory and analytical method with non-experimental, transversal field design. Informants: two hundred individuals. Instrument with 101 items and five choices of response, validated and subject to reliability. Results. The main findings include the strategic guidelines corresponding to resolution of conflicts to promote a peace culture from the alternate communication, as well as relevant conclusions and recommendations. Conclusions. According to the results of the research, difficulties faced by staff of organizations to use conflict resolution styles; however, according to the analysis of inferential statistics, in a second result the association of the difficulties of some individuals to use an effective communication style and show a proper behavior has been found. Finally, and giving response to the main question of the research, it is understood that the lower the degree of resolution of conflicts employed by leaders the lower the degree of promotion of a peace culture from al alternate communication by the employees. Concerning conflict resolution to promote peace, the environments subject to analysis show a low consideration of the use of alternate communication media. Some guidelines are applied so that leaders can have strategic elements which allow resolving conflicts.esConflicto armado - ColombiaConflicto - InvestigacionesMedios de comunicaciónViolencia - ColombiaCorporación Universitaria LasallistaArticle