González Arango, XimenaJaramillo Fernández, Natalia2016-10-292016-10-292014http://hdl.handle.net/10567/1649To improve the ranking of a web page is necessary to apply certain tools to facilitate internal and external communication of an organization, project or brand. To make the first one effective (internal communication), there must be order, coherence and good management of the website updating information and content; the second one (external communication) seeks to generate web positioning and satisfaction of the public that attends the events made by the area of Cultural Extension of EAFIT. Among the activities to be undertaken throughout the process to achieve the success of the project is to implement an improvement of aesthetics and technical order of the website for the better organization of information, making proposals directed to the communication area to involve multimedia tools, and finally, creating a style manual to provide guidance to those responsible for updating the content to ensure consistency and continuity with what is published on the web page. This way will be achieved a greater index and pursuit of information about the realization of cultural events made in the university.esAcceso abiertoCorporación Universitaria LasallistaComunicación y PeriodismoPágina Web - DiseñoUniversidad EAFITComunicación digitalComunicación organizacionalThesis