Zapata Madrigal, Víctor HugoCunha Palacio, Angélica María2016-10-312016-10-312012http://hdl.handle.net/10567/1654Communication in any of the categories has become the ally of companies and individuals wishing to advertise as viable options in the market in which they compete. Its importance is given by the ability to generate a point of interest to the public. People and professions, such as politicians and singers cases, have not been immune to this trend and see in the press conferences the ability to generate positive space in newspapers, magazines, radio or television, which later become safe dollars in their bank accounts. The organization of press conferences for artists or personalities is a business option that still have much to discover, its growth prospects are many in an industry that is growing daily and is strengthened by globalization. Therefore, the importance of this work, which aims to deliver objective tools for creating a company that is responsible for this service holistically, focusing its rationale in the artists, partners, media and suppliers.esAcceso abiertoCorporación Universitaria LasallistaComunicación y PeriodismoCreación de empresasPublicidad y MercadeoThesis