Ortega Maldonado, ÁlvaroRendón López, Lina MaríaOrtega Carrillo, José Antonio2017-08-022017-08-0220171794-4449DOI:10.22507/rli.v14n1a19http://hdl.handle.net/10567/1832This research shows an epistemological synthesis about the profile and functions of the community manager. Materials and methods. It was carried out from the critical analysis of a group of valuable opinions from academics and professionals. Relating it to the results of a qualitative study carried out on the academic program of 19 courses (mostly pursuing a master’s degree) offered mainly by Spanish universities for the specialization of such professionals. Results. This comparative analysis has made it possible to establish remarkable coincidences among profiles, work areas, and functions assigned to community managers by existing epistemological studies and the competences that are intended to be acquired in these formative graduate actions. Conclusion. In essence, the courses prepare hypermedia communication experts and their channels, creators of quality content and emotional impact to professionals, ubiquitous in a continuous state of analysis of audiences and of positioning studies.esCorporación Universitaria LasallistaComunicación digitalRedes sociales (Internet)Comunicación en mercadeoArticle