Betancur Jaramillo, TatianaGarcía Uribe, Marcela2017-02-012017-02-012015http://hdl.handle.net/10567/1700The communication has been a central part in all societies, It is also makes a successful commercial communication and feedback acquires skills and is achieved that the relations between people is increasingly beneficial to both parties During the human process, we see that the relationship between the people born of the assertive communication, by what the big companies join together to improve the performance and create competitive advantages as a result of their own resources and those of others. That is why achieving good governance in the communication and public relations, you can trace corporate alliances for the generation of benefits for all employees to take advantage of resources and those around them. This work of degree it has like a objective is to generate some strategic alliances for the internal public of gaskets and Packing S. A, trying to know and identify the needs, reaching a high degree of satisfaction in all employees with respect to the social welfare of the company, demonstrating the importance of continued links between companies, public relations, marketing and the importance that these have in our society.esAcceso abiertoCorporación Universitaria LasallistaComunicación y PeriodismoEmpaquetaduras y Empaques S.AComunicación organizacionalComunicación internaThesis