Restrepo Velásquez, Juan CarlosVélez Acebedo, AlejandroVanegas Arboleda, Mariela2012-06-072012-06-0720061794-4449http://hdl.handle.net/10567/425Introduction. The Corporación Universitaria Lasallista has a responsibility and a commitment with its closer social surroundings. The image the institution projects is the factor that determines the actions of the population. Objective. Evaluate and promote the institutional image of Corporación Universitaria Lasallista among the last year of high school students in the municiple of Itagüí. Materials and methods: A survey was applied to 531 students from 11th grade in four high schools from Itagüí. The IAP methodology was used, the surveyed students visited the institution’s facilities and some social marketing activities were applied to them as a complement. Results. Comparing the initial and the final profiles it was shown that the knowledge about the Corporación Universitaria Lasallista passed from a 55% to a 99%. Many of the students registered themselves in our institution after the intervention. Conclusion. The intervention strategy was effective to increase the knowledge this population of students had about Corporación Universitaria Lasallista.esCorporación Universitaria LasallistaExtensión universitariaCompromiso socialResponsabilidad socialEducación superiorOrientación profesionalMercadeo socialArticle