Acosta Quiroz, Lina MaríaVilla Murillo, Alejandra2018-11-012018-11-012017http://hdl.handle.net/10567/2086The company Envia Colvanes S.A.S is a logistics company where parcels, messenger and freight services are provided both nationally and internationally. In Colombia, it has 800 delivery points and more than 1000 destinations. In search of the continuous improvement of the company, Send periodically calls for the recruitment of personnel with knowledge and skills in the contribution to the procedures of the various fields of the organization. Within the procedures to achieve a better understanding of the work and within the selection process carried out by the human management area, there is the induction, in order to make known to the new collaborators the most representative aspects of the company as Their functions, facilities of some venues, operating rules, social benefits and other generalities of the company. With the objective of contributing to the improvement of the internal communication and the induction of the Medellín headquarters, a communication plan is developed that contains information complementary to the process already established, making it an assertive strategy that allows the collaborators to obtain more knowledge Deep and precise. This strategy aims to be effective through an institutional video, describing points that have not been taken into account such as: facilities, updated organizational chart and general description of each area. The purpose of this tool is to contribute to the training of employees, making them more competent and efficient agents.esAcceso abiertoCorporación Universitaria LasallistaComunicación y PeriodismoComunicación organizacionalEnvía Colvanes S.A.SThesis