Betancur Jaramillo, TatianaMelissa, Jaramillo Carvajal2016-11-182016-11-182014http://hdl.handle.net/10567/1664Organizations today must be environmentally responsible, for it is born inactivity create a campaign culture of environment care starting at the administrative headquarters of Réditos Empresariales S.A Better known as GANA, contributing to the planet with concrete strategies implemented to all people so that they are who motivate their homes best practice environmental stewardship and generate good ecological habits water resources and energy and responsible waste management.esAcceso abiertoCorporación Universitaria LasallistaComunicación y PeriodismoGana S.AComunicación organizacionalThesis