Lotero Echeverri, Gabriel Jaime2020-12-102020-12-102016Revista de Investigación Lasallista - Vol. 13 No. 1 - 20161794-4449http://hdl.handle.net/10567/2841This is a study about a formative proposal with a b-learning model (bimodal learning) on the design of contents for the web in the cultural diversity subject. Objective. To analyze its relevance in the creation and the strengthening of competencies for a digital communication that boosts intercultural dialogue in the university community. Materials and methods. The context in which the proposal emerges is Medellín, a city that receives migrations from the region and the country due to several reasons, among which the Colombian internal conflict is included. As theoretical references cultural diversity studies can be remarked, and also the knowledge on the structural conditions of the region. The methodological moments are exposed from those strategies proper of the bimodal focus, which integrates online and offline didactic scenarios. Results. The results of the application of the design contribute to achieve better knowledge of the diversity within the university community and the students ́ positions concerning it. Conclusion.Among the conclusions, the importance of the recognition and the necessity of an approach beyond that of the instrumental one about digital communication are remarked in order to delve into the comprehension of complex subjects, such as cultural diversity.esAcceso abiertoCorporación Universitaria Lasallistainfo:eu-repo/semantics/openAcces