(Corporación Universitaria Lasallista, 2016) Escobar Álvarez, Carlos Andrés; Trujillo Londoño, Lina María; Cabra Martínez, Cristhian Alberto
Today the consumption of natural products is growing every day because the consumers are more worried for leading a healthy life.
According to the previous analysis was created a research to analyse the consumption of the orange fruit and the perception of the product and the purpose mentioned according to the benefits of health.
The form of marketing of the orange fruit trough the time was very basic in Colombia at the same time unfair to the producers.
This is a product with a big demand but the traders fixed the value in the market and they earn the higher profit, they don´t care about the good practices in the agricultural process on the products. These clean and certificate practices have to be who determinates the price because of the added value on the orange fruits.
It is important the identification the knowledge of the consumer about the orange fruit with the purpose of establishing mechanisms to allow the marketing to the producer.
According to this it was created a marketing study to analyse the target and the knowledge about the orange fruit.
The idea of this is to apply the study for the creations of new business and open new markets to get the target directly without the use of intermediaries.
