Especilización en Mercadeo Agropecuario
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Item Evaluación de la viabilidad técnica y financiera Para el montaje de un centro de cuidado y hospitalización de mascotas en Sabaneta(Corporación Universitaria Lasallista, 2017) Betancur Saldarriaga, Daniel; de Bedout, JacquesItem Evaluación de un punto de venta para la comercialización de productos y derivados cítricos(Corporación Universitaria Lasallista, 2016) Escobar Álvarez, Carlos Andrés; Trujillo Londoño, Lina María; Cabra Martínez, Cristhian AlbertoToday the consumption of natural products is growing every day because the consumers are more worried for leading a healthy life. According to the previous analysis was created a research to analyse the consumption of the orange fruit and the perception of the product and the purpose mentioned according to the benefits of health. The form of marketing of the orange fruit trough the time was very basic in Colombia at the same time unfair to the producers. This is a product with a big demand but the traders fixed the value in the market and they earn the higher profit, they don´t care about the good practices in the agricultural process on the products. These clean and certificate practices have to be who determinates the price because of the added value on the orange fruits. It is important the identification the knowledge of the consumer about the orange fruit with the purpose of establishing mechanisms to allow the marketing to the producer. According to this it was created a marketing study to analyse the target and the knowledge about the orange fruit. The idea of this is to apply the study for the creations of new business and open new markets to get the target directly without the use of intermediaries.Item Elaboración de un protócolo para la poscosecha de papaya en Colombia con miras al mercado canadiense(Corporación Universitaria Lasallista, 2016) Rojas Rivera, Juan David; Gómez Guzmán, Juan SimónItem Evaluación de la comercialización y mercadeo de los Bioinsumos de uso agrícola registrados en Colombia(Corporación Universitaria Lasallista, 2013) Aristizábal Sepúlveda, Olga Lucía; Van Strahlen Pérez, Mario AndrésBioinputs or bioproducts of agricultural use are tools in organic and conventional farming programs. In Colombia its use has spread in recent years, which have also increased the number of companies and products in the market. The commercialization of this type of products is subjected to compliance of the rules dictated by the Colombian Agricultural Institute, ICA who is the Competent Authority in charge of registration and control. For the commercialization of Bio agricultural inputs, producers and importers sell their products directly to farmers or use distribution channels and sales force to have a wider market coverage, likewise, they also rely on WebPage as an important tool to promote their products, built loyal relationships with their costumers and increase sales. Through the annual Statistical Bulletins of commercialization published by ICA and information related with companies and registered products, registered companies with higher volumes of production, import and sales for the years 2009-2011,were identified, as well as companies that presented the highest number of Bio agricultural inputs registered for the second half of 2013.Item Viabilidad de la comercialización de productos de la pesca artesanal, del Bajo Baudó en el departamento de Antioquia(Corporación Universitaria Lasallista, 2015-04-30) López Ruiz, Natalí; Rodríguez Peña, Carolina; González Ibargüen, DagobertoItem Efectos del tratado de libre comercio con estados unidos sobre el mercado de pollo en Colombia(Corporación Universitaria Lasallista, 2015-04-18) Gil Álvarez, Sebastián; Correa, Francisco MarioItem Análisis de las importaciones de carne de cerdo y sus subproductos en el mercado porcícola colombiano: una mirada a la luz de los Tratados de Libre Comercio(Corporación Universitaria Lasallista, 2015-03-06) Velásquez Sierra, Claudia María; Vélez Guzmán, Edwin Alexander; Londoño Mesa, Juan Carlos