Abstrac: The use of television, a device that aims to promote the assimilation of some institutional contents among certain audiences, has been getting, beyond entertaining, educating and informing, new dimensions within our context. The segmentation of the television offer in our country has been focused in two variables for more than a decade: The private and the public ones. This means that there is a particular dichotomy in the use of their proposals, because public television has the responsibility of generating contents about social transformation processes departing from education, culture and the information about institutional programs or projects which aim to integrate audiences in participative activities, in order to increase their life quality. The following text has, as a premise, to introduce the main findings from the Local and regional television as a mechanism to integrate young people to cultural citizenship processes research work, developed from following up the television offer for young population in Medellín, the interaction with television viewers, the analysis of the dialog between the semiotics of its narrative structures and the response imaginary of its final audiences.
