Las denominaciones de origen en la industria agrícola: una herramienta de distinción y competitividad
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Date
2013-04-16
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Lasallista
Área Metropolitana del Valle de Aburrá
Área Metropolitana del Valle de Aburrá
Abstract
Designations of origin are a type of distinction labels that aim to identify a product or the place in which it is
produced, creating a qualitative link between the product and the climate and human characteristics of the place
in which it is produced. This is why this especial category of distinctive label creates important advantages for
the product ion the market. The producer gets the competitive advantage of having a product that is unique in
the market and the consumer can be sure, in some way, the product has defined quality standards. This distinctive
label has been traditionally used for agricultural and industrial products. Nevertheless, despite it is importantly
applied in this economy sector, there are more sectors that can be benefitted with this tool. Managing and
protecting the designations of origin, from a juridical point of view, is complicated due to the complexity of the
system, given the fact that the protection has to be managed both locally and internationally. For the international
protection, some countries have agreed and signed some treaties to widen the protection of this especial
distinctive label category.
Description
Keywords
Corporación Universitaria Lasallista, Área Metropolitana del Valle de Aburrá, Denominación de origen, Industria agrícola, Mercadeo - Estrategias, Mercadeo de productos agrícolas, Competitividad