Factores del servicio y del perfil del emprendedor que inciden en la superviviencia empresarial: una revisión crítica
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Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Lasallista
Abstract
The high mortality of businesses worldwide has generated an interest to study its causes. This paper introduces a critical revision about two big issues that
affect the survival of businesses: the entrepreneur
and the quality of the service. This revision demonstrates that most of the studies available praise the
personal characteristics in the success of the business, putting aside areas such as the strategic conception of the service and the use of marketing techniques to address companies towards the clients.
Description
Keywords
Corporación Universitaria Lasallista, Creación de empresas, Calidad de los servicios, Éxito empresarial, Administración de empresas