Factores del servicio y del perfil del emprendedor que inciden en la superviviencia empresarial: una revisión crítica

Abstract

The high mortality of businesses worldwide has generated an interest to study its causes. This paper introduces a critical revision about two big issues that affect the survival of businesses: the entrepreneur and the quality of the service. This revision demonstrates that most of the studies available praise the personal characteristics in the success of the business, putting aside areas such as the strategic conception of the service and the use of marketing techniques to address companies towards the clients.