Capacidad de absorción del rival y desempeño innovador: efecto mediador de la orientación estratégica
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Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Lasallista
Abstract
Introduction. In the literature there are contradictory
results on the effects of the evaluation of rival’s
absorptive capacity (RAC) on innovation performance
(IP). Moreover, the incidence of strategic aspects in
this relationship has not been explored. Objective.
Analyze the mediating effects of the strategic
orientation towards competition (SOC) and the
strategic orientation towards innovation (SOI) on
the RAC-IP relationship. Materials and methods.
The hypothesis model was contrasted in a sample
of medium and low-technology manufacturing firms
and a sample of service firms. To achieve this,
structural equations were used by the consistent
partial least squares method. Results. It was found
that only the SOC has a mediating effect, which is
a total effect. Conclusions. The main contribution
of this paper is the empirical evidence it provides
which demonstrates that the evaluation of RAC has a
positive effect on IP, although this effect is mediated
by SOC. This helps to discern the controversy
triggered by contradictory results yielded in previous
studies. Therefore, this finding is in agreement with
the theoretical stance which highlights the benefits
derived from understanding RAC’s strengths and
weaknesses, and from the pressures exerted by
rivals on their counterpart, which force the latter to be
more innovative.
Description
Keywords
Corporación Universitaria Lasallista, Capacidad de absorción, Capacidad de innovación, Estrategias de negocios, Gestión del conocimiento, Innovación
Citation
Revista Lasallista de Investigación Vol. 14 N. 2