La responsabilidad social corporativa y su rol en las empresas ecuatorianas
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Fecha
2018
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Editor
Corporación Universitaria Lasallista, Editorial Lasallista
Resumen
Introduction. The objective of this
research is to Objective. define
the application of corporate social responsibility in Ecuador, since it
represents a voluntary decision by
companies to improve the conditions of
interest groups in order to obtain future
economic benefits. In Ecuador, CSR
is still poorly applied and is generally
applied in a philanthropic manner or
with care for the environment, so that
the term is not yet rooted in corporate
values and objectives. Materials and
methods. The methodology used has a
mixed qualitative-quantitative approach
through exploratory, descriptive
and documentary research with an
inductive-deductive method. Results.
As a result, it was determined that in
terms of CSR, Ecuador is still analyzing
and testing the benefits offered by CSR.
Conclusion. However, it is concluded
that more and more companies
begin to value the purposes of social
responsibility and show interest in
implementing it in organizations.
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Palabras clave
Corporación Universitaria Lasallista, Estrategias de innovación
Citación
Revista Lasallista de Investigación Vol. 15 No 2 2018