Repository logo
 

Mercadeo Verde: Protagonismo en la Internacionalización de Productos de Bioseguridad en Bogotá Colombia

Simple item page
dc.contributor.authorLópez Rodríguez, Campo Elías
dc.contributor.authorMoscoso Aldana, Rony Alexis
dc.contributor.authorPulido Ríos, Ruth Verónica
dc.date.accessioned2022-01-18T13:00:10Z
dc.date.available2022-01-18T13:00:10Z
dc.date.issued2021
dc.description.abstractGreen marketing represents one of the current trends in organizations and productive sectors that involve different benefits for the environment and society in their strategic direction, in their commercial and operational activities. Objective: Identify the incidence of green marketing in the internationalization of biosafety product marketing companies in Bogotá Colombia. Materials and Methods: The methodology is based on a quantitative approach from bivariate correlations through Spearman’s Rho coefficient, where the factors underlying the incidence of green marketing for the internationalization of the studied organizations were identified regarding their size, export experience and time in the market. market. Results: The results determine that fair trade, responsible manufacturing practices, water efficiencies, market research, event sponsorship, and distribution as a marketing mix strategy are the most representative elements of green marketing that can influence the internationalization of these organizations. Conclusion: These related factors allow to potentiate the internationalization of this business sector, as well as the consolidation of competitive strategies, the approach of communication methods and the application of different green marketing techniques to carry out successful internationalization processes.es_ES
dc.identifier.citationRevista Producción + Limpia –Vol. 16 No. 2.es_ES
dc.identifier.issn1909-0455
dc.identifier.urihttp://hdl.handle.net/10567/3207
dc.language.isoeses_ES
dc.publisherUnilasallista Corporación Universitaria, Editorial Lasallista.es_ES
dc.rightsAcceso abierto
dc.rights.accessrightsinfo:eu-repo/semantics/openAcces
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.subjectUnilasallista Corporación Universitariaes_ES
dc.subjectÁrea Metropolitana del Valle de Aburráes_ES
dc.subjectBioseguridades_ES
dc.subjectEconomía ambientales_ES
dc.subjectNegociaciones internacionaleses_ES
dc.titleMercadeo Verde: Protagonismo en la Internacionalización de Productos de Bioseguridad en Bogotá Colombiaes_ES

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
2741-Texto del artículo-210214853-1-10-20211217.pdf
Size:
175.11 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.82 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Revista Producción + Limpia