Solidaridad y educación audiovisual. El caso de los clipmetrajes de la ONGD Manos Unidas como paradigma de las relaciones públicas comprometidas
Cargando...
Archivos
Fecha
2015-09-07
Título de la revista
ISSN de la revista
Título del volumen
Editor
Corporación Universitaria Lasallista
Resumen
Non-Governmental Development Organizations
(NGDOs) are focusing their actions, under divulgation
terms, towards the search of an active inclusion of the
citizens in general and of their audiences in particular.
This invitation, besides of having an essential
requisite of transparency and ethical commitment,
is being based on boosting creativity as its center,
facilitating some proposals that, being essentially
educative, are turning themselves into very efficient
tools for promotion and solidary advertising. It is
the case of the Manos Unidas Clips Festival, an
audiovisual creation contest that generates a great
wealth of ideas from an interdisciplinary view, which
goes from educommunication and audiovisual
literacy to the view of a committed and solidary face
of advertising and public relations.
Descripción
Palabras clave
Corporación Universitaria Lasallista, Medios audiovisuales, Solidaridad, Organizaciones no gubernamentales (ONG), Educación