Diagnóstico de Comunicación del Noti U para la Región Antioquia en Bancolombia
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Date
2016
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Publisher
Corporación Universitaria Lasallista
Abstract
The Bancolombia Group has eleven agencies that deal with marketing management, and exclusively serves the needs of the vice Antioquia region. From this area becoming known more functions and importance in marketing communications and emerging various principal analysis and communication throughout the Antioquia region with a newsletter that is the most symbolic and traditional called Noti U. Since there appears born a phase of exploratory search that tries to investigate and find answers about the perception of this iconic newsletter.
All this is related to the communication channels within the organization and plays a fundamental intranet databases of information paper, disclosure, interconnection of the contents that become every day, so that the task of the worker you are aware of what is happening around them. The importance of the aspects of the content of the messages, which is trying to turn in events of interest to really consolidate what a work environment manifests. In the group Bancolombia newsletters are vital to the implementation of an area.
The marketing practice in Antioquia region, facilitated the achievement of diagnosis where used professional communication to the smallest ways to interconnect the workplace, influencing the context, the background, the work environment, among others, to know what was their perception of the organization employees Noti newsletter U. Since the information sources that are in charge of sending the content, to those who receive it, were part of this diagnosis.
In this work it was intended to make an assessment about what the employee perceives, he identifies what, if you feel affinity with the environment bulletin Noti U belonging to the Antioquia region analyzed in this case; one of the principal means by which reports on news, business processes, changes, events, important dates, celebrations and all that encloses the work environment in the organization of the Bancolombia Group. The main idea of this analysis focuses on wanting to know the general opinion both structural and substantive issues of the media used in the marketing area.
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Keywords
Corporación Universitaria Lasallista, Comunicación y Periodismo, Comunicación organizacional, Comunicación digital, Bancolombia