Modelo de quesería artesanal bajo un signo distintivo en el Caribe colombiano: caso Atlántico
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Fecha
2017
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Corporación Universitaria Lasallista
Resumen
Introduction. A distinctive sign proposal is presented
for high-impact production and marketing of coast
cheese in the state of Atlántico and in the Colombian
Caribbean region. Objective. To propose coast
cheese producers a production and marketing model
of the product; a model which lays the foundation
to covert craft cheese factories into a regional
development instrument from the manufacture
of a biotechnological-based innocuous product.
Materials and methods. Descriptive research
addressed from social-cultural and biotechnological
aspects for the identification of collective values associated to cheese-making tradition, production
preferences, association capacity, compliance with
legal regulations, distinctive sign, and use of native
dairy cultures in their production processes in order
to incorporate characteristics of the typical cheese of
the region. Results. Through the development of a
distinctive sign, it is possible not only to position the
coast cheese in the market as a high-value product
but also to left behind the present non-differentiation
typical of a basic product and to achieve the decrease
of contamination risks, bearing into account the
value added brought by microbial inoculation as
biotechnological innovation in the product quality.
Conclusion. The model shown has convinced
the producers that under the distinctive sign their
product has better value added and then they would
be able to gain a higher price.
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Palabras clave
Corporación Universitaria Lasallista, Queso artesanal, Queso costeño, Quesos - Producción, Quesos - Comercialización, Competitividad
Citación
Revista Lasallista de Investigación Vol. 14 N. 1