Plan estratégico para mejorar el posicionamiento de CESDE en sus públicos externos
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Date
2015
Authors
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Publisher
Corporación Universitaria Lasallista
Abstract
The present work, it has as intention, announce the importance of CESDE's positioning in the different groups of people of the city, in order to generate a high degree of recognition on the market, creating a strategic plan that uses as guide and engine that wants to be achieved for the educational Institution.
The strategic plan will be realized by base in the raised aim, coming to a qualitative and quantitative investigation where there will be had some aspects like the social networks and the opinions of the different groups of persons (students, graduates and external persons) to manage to perceive which must be the improvement that must be implemented.
it was important to have in mind the accomplishment of a comparative analysis opposite to the perception that the different institutions has in the same educational area, of technical formation, in order to generate benefits to strengthen the improvement that CESDE must have on the market, having better results and opinions opposite to the topic.
This work was trying to make a diagnosis of the positioning of the CESDE and deliver an offer to improve this recognition and positioning that wants to be achieved.
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Keywords
Corporación Universitaria Lasallista, Comunicación y Periodismo, Mercadeo - Estrategias, Mercadeo - Planes