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Manual de estilo para el Boletín interno al Día

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Date

2015

Journal Title

Journal ISSN

Volume Title

Publisher

Corporación Universitaria Lasallista

Abstract

The Internal Newsletter alDía, is the bet that does the Direction of Communications for reducing the number of e-mails that is sent every day to the collaborators of the Éxito Group. Since it is a new medium of communication, it is necessary to give it an own identity, according to the guidelines of the Direction. For this reason the Style Manual was created for alDía, a document where the graphical and more important writing aspects are compiled to produce the Newsletter, in order to improve the Practitioner Communication’s work, who is the person in charge of producing the medium. Among the graphical elements that are defined in the Style Manual, there are the appropriate uses of the images and its properties, the corporate colors and the minimal and maximum number of characters that it could contain a new. On the other hand, among the elements of writing, there are defined in this work the journalistic genres that contains alDía, some words with special writing, and many other things.

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Keywords

Corporación Universitaria Lasallista, Comunicación y Periodismo, Comunicación interna, Grupo Éxito, Estilo periodístico

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