Nuevas tecnologías en la comunicación interna en empresas del Valle de Aburrá
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Date
2009
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Lasallista
Abstract
Objective. To identify the use and application of
technologies currently being implemented by
organizational communication professionals.
Materials and methods. A study of cases was made
in ten companies from the Aburrá Valley, Antioquia,
Colombia. They have used information technologies
(IT) for their internal communication management.
The instruments used were a survey, and a conductedsemi
structured interview practiced to the professionals
in charge of communications. To analyze the
information, the results from both instruments used
results were co-related. Results. The use currently
being given by the communication professionals
studied to digital tools is to produce media for
informative flow. Not only IT are applied on bulletins,
intranet and e-mails among others, but also on
corporative texts: Letters, memos, etc. The professionals
studied consider that using digital media is
pertinent and affirm that they had a great impact on
the organization. The group studied acknowledges
that digital media offer benefits for communication.
None of the companies had an impact evaluation or
a satisfaction study of digital media. Conclusions.
Digital media can not be considered as such if they
are applied simply for communication flows in a
unidirectional way. Despite the fact that companies
have employees with no access to those digital media,
no solutions have been implemented in order to
include them. The media are implemented without
providing responses to specific requirements of the
organization and their impact has not been evaluated yet.
Description
Keywords
Comunicación interna, Corporación Universitaria Lasallista, Tecnologías de la Información y la Comunicación (TIC), Comunicación digital, Comunicación, Comunicación organizacional, Administración