La profesionalización del community manager: claves para una formación especializada de posgrado
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Fecha
2017
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Corporación Universitaria Lasallista
Resumen
This research shows an
epistemological synthesis about the profile and
functions of the community manager. Materials and
methods. It was carried out from the critical analysis
of a group of valuable opinions from academics
and professionals. Relating it to the results of
a qualitative study carried out on the academic
program of 19 courses (mostly pursuing a master’s
degree) offered mainly by Spanish universities for
the specialization of such professionals. Results.
This comparative analysis has made it possible to
establish remarkable coincidences among profiles,
work areas, and functions assigned to community
managers by existing epistemological studies and
the competences that are intended to be acquired
in these formative graduate actions. Conclusion.
In essence, the courses prepare hypermedia
communication experts and their channels,
creators of quality content and emotional impact to
professionals, ubiquitous in a continuous state of
analysis of audiences and of positioning studies.
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Palabras clave
Corporación Universitaria Lasallista, Comunicación digital, Redes sociales (Internet), Comunicación en mercadeo