Presencia internacional y sostenibilidad en mercados emergentes: grupo Nutresa hacia un liderazgo global
Cargando...
Archivos
Fecha
2019
Título de la revista
ISSN de la revista
Título del volumen
Editor
Corporación Universitaria Lasallista, Editorial Lasallista.
Resumen
Introduction. Companies that participate in the evaluation of their economic, envi-ronmental and social performance seek to increase transparency and traceability, main-tain a better position and provide more se-curity to their investors. This allows them to obtain recognition as sustainability leaders in indices such as the Dow Jones Sustainabi-lity Index Objective. To determine the rela-tionship between the internationalization of a company and its approach to sustainability, based on a case analysis of the Colombian company Grupo Nutresa S.A. and its inter-national referent Thai Union Group PCL, both included in the Dow Jones Sustaina-bility Global Index 2018. Materials and Methods. The case study methodology is used to determine the relationship between the internationalization of the company and its approach to sustainability, based on a qualitative and quantitative analysis of two cases. Results. Thai Union Group turns out to be the most sustainable company in the world in the food industry; additionally, it is analyzed that it has a significant percen-tage of its sales abroad, specialization of its food products and strong investment in in-novation; which serve as a model for Grupo Nutresa S.A. International expansion can be seen as a motivation to implement sustaina-bility strategies that give greater recognition and reputation to the organization in foreign countries Conclusions. There is a need for Grupo Nutresa S.A. to specialize its business model and leverage its sales abroad, and a need to have a greater market penetration and take advantage of its 46 production plants.
Descripción
Palabras clave
Corporación Universitaria Lasallista, Área Metropolitana del Valle de Aburrá, Sostenibilidad, Internacionalización, Desarrollo sostenible, Mercados emergentes
Citación
Revista Produccoón + Limpia Vol. 14 No 1–2019