Prospectivas para el año 2012 de la televisión de interés público de producción local en Medellín - Colombia
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Date
2009
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Lasallista
Corporación Universitaria Lasallista
Corporación Universitaria Lasallista
Abstract
It is vital to know the consumption and perceptions
on television in order to determine its impact within a
society. Objective. To characterize the consumption
and perceptions made by TV viewers of local and
regional channels in Medellin, Colombia, during
2008 and construct the future scenarios for the
locally produced television. Materials and method.
Descriptive and foresight research. The universe
includes five local television channels. To collect the
information a structured survey was used and also
covered observation, in-depth interview and a Delphi
questionnaire. The research work was developed in
three stages. For each one a different instrument
was used, according to the necessity of answering
a specific question. Results. The paradigms that
rule the local and regional televisions were identified
and possible scenarios for 2012 were foreseen.
Conclusion. This research work helped to construct
the route that, at a future sight, will allow the revision
of the current production models, according to the
interests, expectations and the domestication of new
technologies made by TV viewers.
Description
Keywords
Opinión pública, Corporación Universitaria Lasallista, Televisión, Televisión local, Televisión pública, Televisión - Influencia, Televisión - Colombia, Consumo de televisión, Opinión pública