Compromiso social de la Corporación Universitaria Lasallista en Itagüí
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Date
2006
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Lasallista
Abstract
Introduction. The Corporación Universitaria
Lasallista has a responsibility and a commitment
with its closer social surroundings. The image the
institution projects is the factor that determines the
actions of the population. Objective. Evaluate and
promote the institutional image of Corporación Universitaria
Lasallista among the last year of high
school students in the municiple of Itagüí. Materials
and methods: A survey was applied to 531 students
from 11th grade in four high schools from Itagüí. The
IAP methodology was used, the surveyed students
visited the institution’s facilities and some social
marketing activities were applied to them as a
complement. Results. Comparing the initial and the
final profiles it was shown that the knowledge about
the Corporación Universitaria Lasallista passed from a 55% to a 99%. Many of the students registered
themselves in our institution after the intervention.
Conclusion. The intervention strategy was effective
to increase the knowledge this population of students
had about Corporación Universitaria Lasallista.
Description
Keywords
Corporación Universitaria Lasallista, Extensión universitaria, Compromiso social, Responsabilidad social, Educación superior, Orientación profesional, Mercadeo social