Medición de innovación tecnológica como eje central del crecimiento empresarial familiar del sector carrocero de la Provincia de Tungurahua
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Fecha
2018
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Editor
Corporación Universitaria Lasallista, Editorial Lasallista
Resumen
Introduction. The Ecuadorian
bodybuilding sector is immersed in
important changes in recent years
(high competition, new products,
lower costs) with the need to generate
satisfaction in the most demanding
customers, which require an increase
in technological innovations. Objective.
The objective of the research was to
verify the relationship between business
growth and technological innovation of
companies in the bodybuilding sector of
the province of Tungurahua–Ecuador.
Materials and methods. The research
was based on a quantitative approach,
starting from the study of a group of
PYMES in the province of Tungurahua–
Ecuador, with the help of the theory of
the Point of Balance, in addition to using
the variation statistic. It was necessary
to raise a methodology by means of
which it was possible to collect this
information for this reason, the research
is of bibliographic and field mode,
since it is not available in the existing
sources. Results The hypothesis is
verified: “Technological innovation has
an impact on the business growth of
the bodybuilding sector in the province
of Tungurahua”. The introduction of
technological innovations in the sector
reduced costs and generated gains that
the bodybuilder sector can capitalize on
to plan its growth in the short, medium
and long term. Conclusion. In relation to
the quantification of economic benefits
obtained, it was possible to determine
that companies for almost two years
consigned resources for machinery
with new technological improvements.
The strategies that each company
implemented were different, all linked
to the vision that is aimed at innovation
and its improvement in business growth.
Descripción
Palabras clave
Corporación Universitaria Lasallista, Pymes, Estrategias de negocios, Emprendimiento, Innovación
Citación
Revista Lasallista de Investigación Vol. 15 No 2 2018