Análisis de la promoción cultural como herramienta para fortalecer la identidad afro esmeraldeña
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Lasallista, Editorial Lasallista
Abstract
Introduction. The cultural identity
represents the values, pride, customs,
beliefs and behaviors that are part of a
social group and that act with the mission
of engendering a feeling of belonging.
This culture can become the main
pillar of each locality; Therefore, it is
necessary to protect, defend and protect
it, so that this strength can become a
competitive advantage. Objective.
Analyze cultural promotion as a tool to
strengthen the Afro-Emerald identity.
Materials and methods. They include
interviews conducted with experts in the
area of art, culture and promotion, as
well as prominent figures in the different
disciplines that frame the culture of
Esmeraldas such as poetry, song,
painting, sculpture, music, Marimba
and sports. In addition to the contribution
of citizenship through surveys and
pentrevistas. Results The prominent
figures in the Esmeralda culture indicate
that they are satisfied with the work
they have done. It was identified that
citizens feel very identified (35%) or
identified (47%) with the Afro-Emerald
culture; and the biggest identity feature
is the marimba, with 45%. However,
23% do not attend any cultural event
in the city due to lack of dissemination.
Conclusions The investigation made it
possible to determine that strengthening
the Afro-Emerald identity is a complex
task that should be fostered in the
home and educational institutions.
Finally, the researchers recommend
implementing strategies for the creation
and dissemination of cultural products to
conserve and protect the Afro-Emerald
identity
Description
Keywords
Corporación Universitaria Lasallista, Identidad cultural, Sociedad y cultura, Promoción cultural
Citation
Revista Lasallista de Investigación Vol. 15 No 2 2018