Repository logo

Browsing by Author "Vanegas Arboleda, Mariela"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Compromiso social de la Corporación Universitaria Lasallista en Itagüí
    (Corporación Universitaria Lasallista, 2006) Restrepo Velásquez, Juan Carlos; Vélez Acebedo, Alejandro; Vanegas Arboleda, Mariela
    Introduction. The Corporación Universitaria Lasallista has a responsibility and a commitment with its closer social surroundings. The image the institution projects is the factor that determines the actions of the population. Objective. Evaluate and promote the institutional image of Corporación Universitaria Lasallista among the last year of high school students in the municiple of Itagüí. Materials and methods: A survey was applied to 531 students from 11th grade in four high schools from Itagüí. The IAP methodology was used, the surveyed students visited the institution’s facilities and some social marketing activities were applied to them as a complement. Results. Comparing the initial and the final profiles it was shown that the knowledge about the Corporación Universitaria Lasallista passed from a 55% to a 99%. Many of the students registered themselves in our institution after the intervention. Conclusion. The intervention strategy was effective to increase the knowledge this population of students had about Corporación Universitaria Lasallista.
  • Thumbnail Image
    Item
    Nuevas tecnologías en la comunicación interna en empresas del Valle de Aburrá
    (Corporación Universitaria Lasallista, 2009) Salazar Vargas, Diego León; Vanegas Arboleda, Mariela; Arboleda Obando, Diana María
    Objective. To identify the use and application of technologies currently being implemented by organizational communication professionals. Materials and methods. A study of cases was made in ten companies from the Aburrá Valley, Antioquia, Colombia. They have used information technologies (IT) for their internal communication management. The instruments used were a survey, and a conductedsemi structured interview practiced to the professionals in charge of communications. To analyze the information, the results from both instruments used results were co-related. Results. The use currently being given by the communication professionals studied to digital tools is to produce media for informative flow. Not only IT are applied on bulletins, intranet and e-mails among others, but also on corporative texts: Letters, memos, etc. The professionals studied consider that using digital media is pertinent and affirm that they had a great impact on the organization. The group studied acknowledges that digital media offer benefits for communication. None of the companies had an impact evaluation or a satisfaction study of digital media. Conclusions. Digital media can not be considered as such if they are applied simply for communication flows in a unidirectional way. Despite the fact that companies have employees with no access to those digital media, no solutions have been implemented in order to include them. The media are implemented without providing responses to specific requirements of the organization and their impact has not been evaluated yet.