Fortalecimiento de los procesos de comunicación de la administración del Municipio de Amagá con su público externo.
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Date
2014
Authors
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Publisher
Corporación Universitaria Lasallista
Abstract
This work was done as mayor of the Municipality of Amagá, with the aim of strengthening communication processes with external public administration criteria.
After applying a survey , we were able to respond to the objectives, perceptions in the community about the administrative and information management of municipal executive were identified greater acceptance channels were also identified and strategies were raised according to these results .
Every organization must have constant interaction with their audiences , meet their information needs , and strive to meet them. This is achieved by constantly informing about what is happening daily in the organization. In this case being a public entity must report the investment of resources , management of infrastructure projects , extension of the municipal budget , execution of works.
Communication is key in any organization , it generates perceptions in public , improves or deteriorates the corporate image, everything communicates , for that reason the municipal administration of Amagá not know these processes , and tries every day to improve them.
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Keywords
Corporación Universitaria Lasallista, Comunicación y Periodismo, Amagá (Antioquia), Comunicación organizacional