Manual estratégico de herramientas digitales para la Secretaría de Participación Ciudadana de la Alcaldía de Medellín
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Date
2014
Authors
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Publisher
Corporación Universitaria Lasallista
Abstract
Considering the raid that have digital media in the dissemination of news reporting as both corporate and going to multiple positioning strategies offered by technology , public and private companies have used this digital resource to reach their audiences , strengthen their brands and offer their products and services.
Therefore, if an organization aims to achieve currently their communication and sensing objectives, must necessarily go to the web 2.0. The public have continued to base its need for information in the traditional, but have focused their interest and attention in digital, because it has become easier to access these tools and not feel compelled to consume certain content, but and they can choose what they want to know, want to know how and when they want to know .
That need arises Strategic Organizational Manual Digital Tools for the Ministry of Citizenship of the Mayor of Medellín. Assuming that is the area of the Municipal Administration which is responsible to getting to know the company for public participation processes and to contribute to the development of each territory.
Therefore, it is necessary that all digital media and interactive tools that offer these to reach the public in a consistent manner and thereby improve not only the perception that exists about participation but sow knowledge about importance of taking advantage and the benefits it provides to a community.
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Keywords
Corporación Universitaria Lasallista, Comunicación y Periodismo, Comunicación - Manuales, Comunicación organizacional, Medellín - Alcaldía, Comunicación digital