Seguimos avanzando en comunicación Plan Estratégico de Comunicaciones Alcaldía de La Estrella 2017-2019
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Date
2017
Authors
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Publisher
Corporación Universitaria Lasallista
Abstract
This work is the result of a previous work experience in the Mayor's office of La Estrella- Communications Office whose objective is to define policies for planning, designing, coordinating, executing and evaluating information, corporate and institutional strategies; Based on this, the Strategic Communications Plan was carried out "We are moving forward in communication".
This project is oriented through the bases of organizational communication and the importance of having a communication plan; Is also framed in the fulfillment of the law of 1712 of 2014 "by means of which the Law of Transparency and the Right of Access to National Public Information is created and other dispositions are dictated", Law 1078 "through the Which is issued the Single Regulatory Decree of the Technology Sector ", for the implementation of the strategy Government Online.
The development of the same had a previous research method, with techniques such as free or unstructured observation, content analysis and focus groups, which determined specific aspects to observe to carry out such a plan. In this way, shortcomings are evident in the structuring of the communications plan. Therefore, this work was adapted to the needs of the current Administration, in order to achieve the adequate dissemination of programs, social and administrative projects and the positioning of a positive image to Municipal, departmental and national levels.
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Keywords
Corporación Universitaria Lasallista, Comunicación y Periodismo, Comunicación organizacional - Planes estratégicos, La Estrella - Alcaldía