Brechas entre hábito y actitud en el consumo de bebidas empacadas en PET, Medellín - Colombia
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Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
Corporación Universitaria Lasallista
Abstract
Introduction. The ecological footprint left
by consumption of food and beverages is an
environmental concern in order to achieve longrun
sustainable development. The main factor to
improve is individual awareness in connection with
environmentally friendly consumption habits; however,
that connection has some breaks: a gap between
habits and attitudes that conditions the final decision
results. Objective. Analyze the gap between attitudes
and habits of young consumers of PET-packaged
beverages in the city of Medellín, Colombia, in the
year 2016. Materials and methods. A quantitative
inference study was carried out on a probabilistic
model. Three hundred surveys were conducted on
young adults in the city of Medellín, and two logistic
regression models were used to analyze the cognitive
gap between pro-environmental attitudes and habits.
Results. The results show the presence of a cognitive
dissonance that contradicts the theory of rational
choice and reaffirms the existence of a gap between
attitudes and the effective behavior of the consumer.
Conclusions. People in the city of Medellín show
environmental concern, but they do not actually take
environmentally sustainable actions. They present a
cognitive gap between attitudes for environmental
concern and the habit of recycling.
Description
Keywords
Corporación Universitaria Lasallista, Área Metropolitana del Valle de Aburrá, Medio ambiente, Desarrollo sostenible, Hábitos de consumo, Envases - Reciclaje
Citation
Revista Producción + Limpia Vol. 12 N. 2