(Corporación Universitaria Lasallista, 2017) Acevedo González, Gabriel Antonio
Introduction. For peasants, consultants,
institutions and government, it is clear that small
producers have scarce probability of success
when they try to sell their products individually
in the market, so they have to be associated.
Objective. Was to characterize the associations
of agricultural producers in the eastern region
of Antioquia and analyze the marketing impact.
Material and methods. Associations of agricultural
producers where evaluated in 16 towns of the
eastern region of Antioquia, with the support of
UMATAs and Agricultural and Environmental
Secretaries. Results and conclusions. Was found
that in the studied zone there sparse associations
with a commercial project and with low
quantities of sales. Therefore, those associations
are not financially sustainable. Additionally, the
causes of the limited associative development
were known, especially with marketing goals.
Moreover, factors of success and failure of the
associations were identified; this information will
give guidelines for future associative ventures.
Results suggest creating an associative marketing
system, inclusive, with regional scope and high
volume operations, that make it sustainable
