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Revista Producción + Limpia

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Browsing Revista Producción + Limpia by Author "Alzate Rendón, Isabel Cristina"

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    Presencia internacional y sostenibilidad en mercados emergentes: grupo Nutresa hacia un liderazgo global
    (Corporación Universitaria Lasallista, Editorial Lasallista., 2019) Gómez Trujillo, Ana María; Alzate Rendón, Isabel Cristina
    Introduction. Companies that participate in the evaluation of their economic, envi-ronmental and social performance seek to increase transparency and traceability, main-tain a better position and provide more se-curity to their investors. This allows them to obtain recognition as sustainability leaders in indices such as the Dow Jones Sustainabi-lity Index Objective. To determine the rela-tionship between the internationalization of a company and its approach to sustainability, based on a case analysis of the Colombian company Grupo Nutresa S.A. and its inter-national referent Thai Union Group PCL, both included in the Dow Jones Sustaina-bility Global Index 2018. Materials and Methods. The case study methodology is used to determine the relationship between the internationalization of the company and its approach to sustainability, based on a qualitative and quantitative analysis of two cases. Results. Thai Union Group turns out to be the most sustainable company in the world in the food industry; additionally, it is analyzed that it has a significant percen-tage of its sales abroad, specialization of its food products and strong investment in in-novation; which serve as a model for Grupo Nutresa S.A. International expansion can be seen as a motivation to implement sustaina-bility strategies that give greater recognition and reputation to the organization in foreign countries Conclusions. There is a need for Grupo Nutresa S.A. to specialize its business model and leverage its sales abroad, and a need to have a greater market penetration and take advantage of its 46 production plants.